To understand fake out-of-home advertising, you first have to know what out-of-home advertising is. Out-of-home advertising includes the various kinds of marketing that you see when you are outside, ranging from billboards to advertisements on public transportation or in stations. Fake out-of-home advertising has recently emerged as the latest form of out-of-home advertising. It uses augmented reality (AR) or computer-generated imagery (CGI) to create digital content that may easily be confused with actual real-world experiences.
要了解虚拟户外广告，你首先必须了解什么是户外广告。户外广告包括你在户外时看到的各种行销方式，从大型广告看板到大众交通工具或车站里的广告。虚拟户外广告最近已成为户外广告的最新形式。它使用扩增实境或电脑合成影像来创建可能容易与真实世界体验混淆的数位内容。
生活必备字词：
advertising n. 广告（业）（不可数）
advertisement n. 广告（可数，常缩写成 ad）
various a. 各式各样的
emerge vi. 兴起；出现
◆免费线上听外师朗读 https://ivyforfree.pse.is/3jks97
本文节录自《常春藤生活英语》杂志，完整内容请见二月号。
點擊閱讀下一則新聞
