壹苹派生活美语　虚拟户外广告引领未来

　　We are surrounded by a flood of ads every day through all kinds of media. Ads are everywhere—on walls, inside vehicles, in magazines, and on social media feeds. With so much competition, advertisers are always looking for ways to make their ads stand out. If an ad can catch a person’s eye, it will be more memorable. That is why fake out-of-home advertising has become so popular in recent years. Fake out-of-home ads offer many advantages because they transform normal city spaces into fantastical settings.

　　我们每天都被各种媒体上的大量广告围绕著。广告无所不在 —— 在墙上、运载工具内、杂志里和社群媒体动态上。由于竞争如此激烈，广告商一直在找寻使他们的广告脱颖而出的方式。如果广告能够抓住人们的眼球，就会更令人难忘。这就是为什么近年来虚拟户外广告变得如此流行的原因。虚拟户外广告具有许多优势，因为它们将普通的城市空间转变为奇异的环境。

生活必备字词：

vehicle　n. 运载工具；车辆

memorable　a. 令人难忘的

transform A into B　　将 A 转变为 B

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本文节录自《常春藤生活英语》杂志，完整内容请见二月号。